Driven from Within

Additional Driven from Within Information

His relentless determination produced six NBA Championships and some of the most spectacular performances in sports history, while his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business, and marketing.

In Driven from Within, Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life.

Nearly three years removed from his last turn as an athlete, Michael's 20th Air Jordan shoe has helped push Nike's Brand Jordan division to nearly $500 million in sales.

"Nothing of value comes without being earned, That's why great leaders are those who lead by example first.You can't demand respect because of a title or a position and expect people to follow. That might work for a little while, but in the long run people respond to what they see."

This is a book about the power of collaberation and teamwork, the awe-inspiring energy generated when people combine their creativity and passion, and a fearless desire to lead.

Whether waking at 6 A.M. to work out as a high school junior, or spending hours with legendary designer Tinker Hatfield on the intricacies of state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best.

"It all started with an appetite to prove. Whether it was competing with my siblings or trying to get attention from my parents, I wanted to show what I could do, what I was capable of accomplishing. I wanted results, and I was driven to find out the best way to get them."

Everyone knows the results. In Driven from Within, Michael Jordan and those in his inner circle reveal the philosophy that makes it all happen.

What Customers Say About Driven from Within:

I would rank other books about/by Jordan as more informative and entertaining than this one, but would still recommend this for the right price. Good book, nothing explosive or amazing but overall very interesting.

Why would shoes from a sub-par player have much appeal.Just as the title states - extremely disappointing. Without Jordan dominating on the court, and winning six NBA titles, these shoes would never be the big sellers that they are - thus not allowing Michael to justify speaking of the process of making them. For the reviewer who stated that this is just one long, drawn-out ad for Brand Jordan - he is absolutely correct.Jordan and Co. talk more about the creation of his shoes (and his clothing line) more than he does about what made him his fame and fortune in the first place - his sterling basketball career.

Beautiful photography also comes with the book, and a nice pictorial archive of various aspects of MJ's life and brand. One might not be able to get to know a person through a book, but this is a pretty good attempt. There are a lot of bits and pieces on MJ here from his input to the Air Jordan sneaker lines to his work ethic and attitudes toward a variety of challenges in life. His thoughts are laid out plainly as MJ himself.

If you are looking for a book to learn something about MJ, this one is the right choice.

A wonderful insightful, motivational book. His resistance of corporate input to insist his shoes be to his liking.and his success in this.It is also filled with quotes about what helped make Michael so good in basketball. This is an outstanding book in two ways. It covers branding and building a product but it also deals with motivation.The book goes into great detail about MJ and his strong desire to have a product that reflected him.